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Newsletter Z-CARD® Ltd announced as Winner at Chartered Institute of Marketing Excellence Awards.

February 2011

We are delighted to have won the prestigious Chartered Institute of Marketing Excellence Award in the SME category.

Chartered Institute of Marketing Excellence Awards

Our winning entry was based on our highly successful Pan-European Goal Fever Campaign, which was used to re-position our brand and showcase our 360° PocketMedia« offerings. This multi-channel campaign included print advertising, mobile and micro websites, electronic newsletters, direct mailings and purpose-designed Z-CARD®s, and was distributed in seven countries.

The campaign resulted in a 25% increase in enquiries, a 23% increase in website traffic and a ROI of 412%. The campaign highlights the measurable success that PocketMedia« can offer to clients.

Liz Love, Managing Director, said "Through focusing on interactive communications which are relevant to the recipient and are designed to be carried on person we cut through the deluge of information messages which everyone is exposed to but which are speedily forgotten. Our strategy ensures our customers' messages are remembered and valued, delivering quantifiable ROI, heightened awareness and increased revenue."

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